Competitive Strategy Starter

Kick-start strategic planning with an objective view of your landscape

Strategic planning is loaded with assumptions. Untested and inaccurate assumptions about your competitive landscape lead to poor decisions that may take your business down the wrong path

Our Competitive Strategy Starter is a powerful tool for launching any strategic planning process or major business decision, such as M&A, market entry/exit, or significant capital investment.

  1. Capture and evaluate existing knowledge and assumptions about the competitive landscape.

  2. Assess your performance and opportunities based on your data and Voice of the Prospect/Customer.

  3. Develop a comprehensive strategic optionality assessment.

  4. Validate the findings, options, and implications with your team at every step.

Benefits

  1. Bring an objective, evidence-based view of your landscape into strategic planning.

  2. Achieve consensus on external factors to focus on strategic opportunities.

  3. Gain a near-term and long-term perspective on your business's trends.

Who is this for

  1. Companies with strategic planning exercises or major decisions to make in the next 3 - 6 months.

  2. Executive teams with divergent views about competition and external factors that influence your company's opportunities.

  3. Companies that do not have a dedicated Competitive Intelligence or Strategy team.